This article is a statement about the public's obsession with privacy. Is privacy really nessecary?
They are watching you. Everyday life always sends us this message; people are all worried that they are losing their privacy. But is this really a bad thing? What are we really going to lose if some computer in California knows that you regularly search for "Judy Dench" on Yahoo?
Sure, all the pages that you visit record your every move and they do use this information to build an image of your personality. But they also use this information to improve their site. They see that not too many people are visiting a certain page, and change is so that the page is easier to find.
The information they find is also used to personalize the site so that it is more attractive to you. For example, if you often click on pages about motorcycles, the site could use this information to show you more information on them. Do you hate seeing advertisements that you would never click on? Well the sites could use the information they collect about you to show you ads targeted to your tastes. For that motorcycle lover, he wouldn't want to see ads for a site where he can buy accessories for his Barbie dolls, wouldn't he rather see ads that show would let him find out about what he is interested in? That is precisely what the advertising companies are doing, they show him what they know he would be interested in.
So, really, what have we got to lose if we let Big Brother poke his nose a little into our lives? He couldn't hurt us with the information, he could only make it better for us.